Keyhole provides trends, insights, and analysis of your preferred hashtags, keywords, or accounts, instead of finding individual mentions of your brand.You can find and measure what people are saying about your brand and products on places such as Twitter, YouTube, and blogs.
Social Mention is a free social media search engine for user-generated content across the web. Mention monitors more than social media but also mentions of your brand across the web, such as on Yelp,, Tripadvisor, and Amazon. Get real-time updates of how people are interacting with your brand. Zoho Social is a social media management dashboard where you can publish and schedule posts, monitor social activities, analyze your social media performance. You’ll have the info you need to know about each customer to provide personalized responses. Buffer Reply organizes your Twitter, Facebook, and Instagram engagement into threaded conversations in one team inbox. Today’s Read has a whole slew of some super great ones. Instead, strap some social media monitoring tools in your toolbelt! But that’s tedious and, quite frankly, you’re better than that. You could do this all manually via notifications and search. You can provide customer support, measure social media reach, and understand social media trends. 
If/when your customers (and potential customers) are talking about you on social media, then you can engage with them. Well, are ya?! Social media monitoring, AKA social listening, is crazy crucial to your brand or business.
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